T-HOME SHARE & WATCH SHOP

Interactive campaign for the video streaming service of T-Home
Winner of Hungarian round of Eurobest Young competition

  • Role Concept, Art Direction
  • For TELEKOM
  • Date November 2012

How can T-Home introduce their new multiscreen service, which will surely meet the target audience at the right place and the right time?

T-Home introduces the Share & Watch Video Rental Shop. We launch real video rental shops at the three biggest railway stations of Budapest, where passengers can rent movies from Moziaréna and pay by sharing, instead of money!

We keep the attention of our target audience from the first step until the last one:
Plan the trip – Buy ticket online – Arrive to the station –Get the ticket – Sit on the train – Elvira.hu plug-in –
Point of sales promotion – Cityscreen tags – Video rental store – Ambient ads