This campaign was developed during the Eurobest Young Competition 2012. The competing teams had 48 hours after getting the brief to work on their solution and finally present it to the jury. The campaign won silver at the Eurobest Young category.
Generate word of mouth, and even more importantly, get new customers and increase sales for the startup “Linhas sobre Rodas”. It’s a small, Lisbon based company, which repairs people’s clothes, and delivers them to their home, whenever it fits it’s customers.
If something breaks down at home, people call repairmen to repair their machines.
This is the right moment for LsR to start conversation with people!
IDEA: THE TROJAN SEAMSTRESS
A specially delivered DM, that reaches our target audience in the most direct way that is possible –in their home!
Message: Not only can your washing machine be repaired by home repair service, so can your clothes, too!
Visit us at www.linhas.pt and we repair your clothes as it’s the best for you!
TOUCH POINTS OF COMMUNICATION
• Geotagged Google adwords campaign
• Local newspaper ads
• Barter branded vans
• Special DM + Christmas coupon – Discount for sharing!